PLAY: OSLO

"Theme: Identity and values. Methods of the theoretical weeks and the concept is the basis for building a brand. This will be a unique brand / service that clearly communicates the brand's benefits, character and values."


This is the task this week. We will come up with a concept to the task PLAY:OSLO. It is quite an open task. Our concept has to have an element of play in it, and it has to be in Oslo. Theoretically, of course...  

Norwegians are a relatively rigid people, everyone will rather sit by themselves on the bus, etc. (I'm like that myself, unfortunately) We will have them loosen up a bit and engage the Norwegians in fun and play in public.

We got a taste from the mini-stunt from last week - the idea bench - but now we will work individually and theoretically. I'll try to carry out my project if possible!
I'll update a little about the project later!

 

And just in passing! Yesterday I received the anticipated student loan, so, I ran like a crazy person down to FotoVideo (PhotoVideo) located in Møllergaten and is now the proud owner of a Canon EOS 500D! Now to learn how to use it..

Hommin studio

Stumbled over this design studio the other day, and they had so many brilliant solutions that I simply must share some. This is how they present themselves on their website:
 

"Hommin studio is based in Stockholm, funded by Hung-Ming Chen. We are dedicated to design simple, functional product contacting to emotion and memory. We research on people's hidden desires and transform them to tangible object. "

Necklace & Clothes

Made of wooden beads and metal wire. I think this is a fresh and glamorous idea, and I imagine myself to have someone like it in my room in no time!

Sketch lamp

A lamp AND a light box! So simple and brilliant,  how come I didn't think of this?

Dream Catcher makeover and camera wishlist

I'm not feeling to well today today, and can't get myself to do much, so I though I'd post another creative project that has nothing to do with school! I bought these fantastic earrings at Topshop some time ago (unfortunately sold out now), but they were about 20 centimeters long and terribly heavy, so my earlobes nearly bleeded when I wore them. But I wanted to use them! So this is how they looked before I made some changes:

Dream catcher earrings, Topshop

This is how they look after I had dismantled them, taken a trip Tarturaga bead store at Majorstuen, and assembled them in a slightly different way. I made them into a pair of much smaller and more manageable - but still remarkable - earrings, and a long necklace! Haven't used the necklace yet though, I must come up with a neat way to finish it. The earrings, however, I've already used several times, and I love them! They blow up and tickle my ear, but otherwise they are surprisingly comfortable to wear!

I know the pictures are a bit crappy, I've taken them with my mobile camera. Had to use Lasse and Marias photos in the previous post - thank you for that btw - but I feel that I need my own camera soon! And this is desired to be realized when the student loan rolls in (I was a bit late to apply): A Canon EOS 500D. The latest is the 550D, but the differences are insignificant to the not so technological me, and besides, I know many others with the same camera and they are all very pleased with it!

I hope the student loan comes very soon! Over and out.

Branding and PR stunts!

Hi there!

Then it was time for my first serious blogpost. As some may know I am a student of Architecture and Design School in Oslo, where I am studying industrial design, third year. Here I'll share with you what we do at school!

We began with a flying start one and a half weeks ago, and these two weeks we are working on brand theory. We have done a lot of writing and analysis that is not interesting to post, but today we had the presentation of a task on branding, where we split up into groups and did tiny PR stunts around Oslo. Our goal was to promote the Institute of Design in a fun and inclusive way.

This is what my group and nyself - Rent Ark - which we called ourselves.

First we started as we always do, in a green zone, where we all throw out all ideas and no one get to criticize anything.

After we had chosen a concept to work with, a bench that people could attach their ideas on, we went into our great workshop, and began construction of the bench and the stand that would stand beside it.

 Then we painted the bench white and formed and attached small balls of paper with ideas and sketches on, so people could continue on it. This allowed us to illustrate how it could be done for those who would (hopefully) do it in the park.

Vis romanisering

This is how the bench and stand looked when we were "done" with it, ready to be carried out to Olaf Ryes place to be tested.

 After setting it up we hid behind random trees, stumps and such, and observed how passersby reacted. The first half hour was fairly tepid, but it picked up later on!

This was the result after the bench had been out there for one and a half hour. People attached the strangest things. Note the snuff box. Very creative ...

We were supposed to make a movie as well, but it was not ready in time. I'll post it if it gets finished! Now I'll jump into my pajamas and read my book until I fall asleep. Bye now!