Wednesday, August 25, 2010

Branding and PR stunts!


Hi there!

Then it was time for my first serious blogpost. As some may know I am a student of Architecture and Design School in Oslo, where I am studying industrial design, third year. Here I'll share with you what we do at school!

We began with a flying start one and a half weeks ago, and these two weeks we are working on brand theory. We have done a lot of writing and analysis that is not interesting to post, but today we had the presentation of a task on branding, where we split up into groups and did tiny PR stunts around Oslo. Our goal was to promote the Institute of Design in a fun and inclusive way.

This is what my group and nyself - Rent Ark - which we called ourselves.

First we started as we always do, in a green zone, where we all throw out all ideas and no one get to criticize anything.


After we had chosen a concept to work with, a bench that people could attach their ideas on, we went into our great workshop, and began construction of the bench and the stand that would stand beside it.


 Then we painted the bench white and formed and attached small balls of paper with ideas and sketches on, so people could continue on it. This allowed us to illustrate how it could be done for those who would (hopefully) do it in the park.




This is how the bench and stand looked when we were "done" with it, ready to be carried out to Olaf Ryes place to be tested.




 After setting it up we hid behind random trees, stumps and such, and observed how passersby reacted. The first half hour was fairly tepid, but it picked up later on!



This was the result after the bench had been out there for one and a half hour. People attached the strangest things. Note the snuff box. Very creative ...





We were supposed to make a movie as well, but it was not ready in time. I'll post it if it gets finished! Now I'll jump into my pajamas and read my book until I fall asleep. Bye now!

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